fucarro, you can use Inno Setup and Acadinstall along with ISSetup to create an install package for your users.
That way, you can package your routines and help files together and even specify which directories they are extracted to.
I use it to create install packages and add support paths to Acad.
That way it's just a double click for your users, the whole thing is installed and the user doesn't need to know anything about where the files are going ~ it's all done automatically