its on the primary units tab when you define or edit the dimension style in a box calling itself
MEASUREMENT SCALE
or from the command line:
Sets a scale factor for linear dimension measurements. All linear dimension distances, including radii, diameters, and coordinates, are multiplied by DIMLFAC before being converted to dimension text.
DIMLFAC has no effect on angular dimensions, and is not applied to the values held in DIMRND, DIMTM, or DIMTP.
If you create associative dimensions in paper space, AutoCAD multiplies the model space distance measured by the absolute value of DIMLFAC. In model space, negative values for DIMLFAC are ignored, and the value 1.0 is used instead. For nonassociative dimensions, DIMLFAC must be set manually to accommodate viewport scaling.