And another way to do so.... note in Mark's original screencap, it shows that the AreaLabelStyle is set to INSIDE. Right there in the Properties Palette you can change it to another style, except <none>, so having a "_No Display" style is handy. Note that this is in 2009, and it says "Default Area Label Style" which is not quite correct because it is really the Site's Area Label Style. In 2010, I'm pretty sure this has been corrected.