Have you tried the Set_tile command?
Here are a couple quotes from the help file.
"A dialog is the tile that defines the dialog box. You should not specify both a label and value attribute: the value attribute overrides the label attribute. "
"For a dialog, the label and value are equivalent except for layout considerations. To change the title at runtime, use the set_tile function (see set_tile in the AutoLISP Reference)."
Have not played with it, but I have seen what you are after done.