Remember, when we program we are talking with a computer.
It probably won't know that "car" is equal to "automobile",
or that "pizza" is greater than "day-old sushi".
If one wrote: "Car is equal to automobile", he would be writing the truth, well, more or less...
If on the other hand one wrote: ""car" is equal to "automobile"", he would be writing a falsehood, be it for the simple reason that "car" contains three letters and "automobile" contains more than three letters.
W.V.O Quine: To mention x, we use a name of x (the old use vs. mention problem)