I was able to accomplish the goal by going to the modify tab.
I did not, however, get the "Labels - Parcel and segment" context sensitive ribbon when I picked on a label. I checked to make sure that
Providing you have:
Pickfirst set to 1
RIBBONCONTEXTSELECT set to 1
was set and it is.
I checked the cui, but did not see that particular ribbon option. I did check the label ribbon, and it has a renumber button, but it's not context sensitive.
Any ideas? I would like the context sesative ribbon, but can deal without it.